I'm a software developer, serial hobbyist, and former founder. Most recently, I was the technical co-founder at Persy AI, an app that used professional network data and AI to write contextual content for outbound sales teams.
Before Persy, I co-founded Emergence Labs, a Salesforce partner focused on custom development projects for mid-sized businesses. Emergence Labs' client base was transitioned to SkyVenn in 2021.
I'm currently living in
Vancouver, Canada
Sun, Dec 22 5:12 AM
Now Playing on my Spotify
Lets get to know each other
I grew up in Vancouver, where I fell in love with the mountains, especially skiing and hiking. After spending most of the last decade living and working in Toronto, I've been drawn back to Vancouver, swapping the TTC for the BCMC.
Lately I've been interested in the psychology of learning and metaphysics.
Whistler, BC, Canada
Mount Toubkal, Morocco
Humantay Lake, Peru
A sample of my professional experience
Co-Founder, Full-Stack Developer
January 2022 - January 2023
Persy AI was a SaaS product including a web app and browser extension. Our product used AI, professional network data, and persona specific value propositions to write contextual content for outbound sales teams (e.g. emails, voicemail scripts).
Co-Founder, Full-Stack Developer
October 2018 - Dec 2021
Co-founded and ran a Salesforce partner as the full-stack developer, working with over 100 businesses in varied industries. I scoped, designed, and developed six figures a year of custom software projects on the Salesforce platform.
Senior Manager, Digital Product
May 2018 - October 2018
Product manager for all of BrainStation's digital products, including the e-commerce application, custom CRM, and student portal. Product marketing and positioning for the educational product., Developing a new customer incentive system. - Leading the brand evolution and redesign of all customer facing web properties.
Manager, Digital Product
February 2017 - April 2018
Designing and launching BrainStation Online, including full-time and part-time courses. As well as introducing other new products (short-form preparatory courses) and updating previous offerings (workshops). Occasionally my responsibilities extended to managing six figure ad campaigns or working on new campus window signage.
Senior Consultant, Strategy & Technology
February 2016 - February 2017
As a Senior Consultant I worked as an engagement lead on client projects defining requirements, running design thinking workshops, and managing the account. I often also operated as an agile project manager by defining project teams, developing project plans, and managing the ongoing project. I was heavily involved in the design phase of projects and itโs associated components (i.e Information Architecture, User Research, User Testing)
Consultant, Strategy & Technology
February 2015 - February 2016
I worked on interdisciplinary teams to create usable and desirable products. My role involved uncovering client goals, defining end-user experiences, and documenting technology requirements to ensure client satisfaction and end user acceptance.
Some just-for-fun things I may or may not be working on at the moment